While domain names are quite inexpensive, they are very important to your online presence. They are the public location of your website, listed throughout all your marketing materials, and part of your email addresses. With hundreds of thousands of domains registered every day, often your first choice will not be available. There are a variety of factors that go into which domain is best for you, from availability, to domain extension (.ca or .com?), to length, business location, and SEO keywords. You may even want multiple domains parked at the same website. There are also unnecessary small add-ons which many of the larger domain registrars try to tack on to your purchase.