You have a great website and now want to drive additional traffic and potential customers, and land more sales from your site? There are many additional methods that may work for your business.
We generally consider lead generation to fall into three categories. The first is an SEO strategy to increase the organic ranking of your website on search engines. This is mostly covered in our Search Engine Optimization (SEO) services.
The second category involves various strategies to drive more traffic to your website. The best solution for your business and your website will always be a custom solution. These methods can range from Social Media to email marketing to online reviews, business listings, link building and backlinks, online ad campaigns through Facebook or Google Ads, as well as traditional advertising (radio, TV, business networking, business cards, and print collateral).
The third category works on how to increase the conversion of those potential customers already on your website. This could include Call To Actions, promotional features, ease of use and menu navigation, blogs and case studies and other forms of user engagement.